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Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More




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INTRODUCTION To get any business started successfully takes many ingredients.... Read More
After more than a decade since the last attempt to... Read More
Every day, the average person is exposed to millions of... Read More
How is branding different than marketing?Branding is not so much... Read More
Make A Bold Promise Then Back It Up With An... Read More
You work hard getting the right cover message and words... Read More
So... how have you been building your brand lately?Now, I'm... Read More
My business logo and color scheme started one lovely spring... Read More
There's been a lot of buzz lately about branding. But... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
A branding company's website purpose is to design websites that... Read More
Our experience as customers offers great instruction into the concept... Read More
Every company has a brand (how people think of them)... Read More
Americans have always liked their coffee hot. But then Starbucks... Read More
In the world of marketing, branding issues are always an... Read More
Discovering and owning a powerful word that reflects you and... Read More
One of the prime motivating factors in the purchase decision... Read More
People often come to me to assist them with developing... Read More
Color is a highly personal experience ? everyone has favorite... Read More
A list of customers who have previously bought from you... Read More
Brand equity can be defined in many different ways. I... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Over regulation of our free markets is stifling our growth... Read More
Branding is more than product recognition or a simple logo.... Read More
Hiring a brand identity company is very important. In every... Read More
If you had a choice, which one would you choose,... Read More
Successful Realtors know the importance of branding their identities into... Read More
A great logo can help a business project a positive... Read More
I've been reminded recently, rather forcefully, that not all reality... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
There are a lot of things that contribute towards the... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
When Mitsubishi launched a new car with the name "Pajero"... Read More
What's in a brand name? Everything! Think of these brands:... Read More
You wouldn't skip letterhead when sending out a sales letter... Read More
I was chatting with a couple of friends, all of... Read More
The strongest and longest lasting brands branch off of an... Read More
The one thing that everyone has in common is that... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
Now that everyone has conformed to Living Your Brand on... Read More
Any business with the minimum interest to be successful should... Read More
Companies work hard building the strength of their brands -... Read More
On question I have been asked over and over again... Read More
Do you have any idea how important your company logo... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
Franchisors often have issues when they own a brand which... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
Branding Branding |