|
|
|
|
|
|
|
|
|
|
|
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More






|
|||||
|
|
|
|||
Imagine a bland, colorless existence. Where food had no taste,... Read More
Whether you run a home-based business or Microsoft, one thing... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
You've done it. Gotten that press release written. Now you're... Read More
As a freelance copywriter in New York, your work is... Read More
One statistic shows that over 80% of all buying decisions... Read More
No doubt, the headline is the most important part of... Read More
As websites and electronic commerce are becoming more and more... Read More
The sales letter is the key; the sales letter is... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
I have been in the ad game for a long,... Read More
Web marketers: have you figured out that article marketing is... Read More
One of the best marketing tools available to your internet... Read More
Several years ago, when I was working for an agency,... Read More
Most salespeople have great ideas, but when it comes to... Read More
You have to choose a character or an angle that... Read More
Once a upon a recent time in a galaxy not... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
My name is Ann and I'm a grammar geek. There,... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
You've identified the benefits you offer your customers, but how... Read More
What is it exactly that copywriters DO when they produce... Read More
Find a passage of poorly written copy, and chances are... Read More
This week we're going to reinforce the training that Recruits... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
Internet Marketing- Forget the experts, latest software program or even... Read More
How can you gain credibility and exposure for you and... Read More
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
When you are going to write a press release probably... Read More
Your initial freelance writing assignments are the best way to... Read More
One of the best marketing tools available to your internet... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
I want to tell you how I go about writing... Read More
Have you ever wondered how your copy sounds to your... Read More
In the world of web copywriters, many will try, but... Read More
You could spend thousands of dollars on advertisement and have... Read More
Looking to chuck that full-time job for a life of... Read More
How do you make your fundraising letters creative and fresh... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Hands up if the title to this article made you... Read More
Most of the sales pieces people ask me to rewrite... Read More
Web marketers: have you figured out that article marketing is... Read More
When you're writing or evaluating copy for a B to... Read More
So, you have something you want to sell. It may... Read More
A passionate debate is currently raging in the Copywriters Forum... Read More
Many small businesses fail because their owners don't pay enough... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
Just as great fiction is an art, so is great... Read More
Quality is what you need. What you don't have is... Read More
Want to know the secret of creating MEMORABLE promotional copy?... Read More
Copywriting Copywriting |